1630 Conseil constantly strives to consider companies with humility and kindness. Far away from any theory based on sanctimonious values, but aiming at identifying the shapes human organizations adopt in their cultures, timeless and rich shapes which may represent, depending upon the context, a legal structure, a way of talking, an old accounting policy, the drafting of a strategical green paper, an office design or a management style, a transformation project or shoulder movements of those who are involved in it.

As a fold of human culture, the institution, the company, at the same time, veils, drapes and anticipates the resource. Each memo or minute, each communication, each meeting, each governance policy or each project structure is a fold whispering its complexion and shouting its wealth. As the Baroque fold, the one Le Bernin would sculpt on his XVIIth century statues, it is what allows discovering in its lack the promise of abundance. Such as chiaroscuro in Baroque art, when light only comes in through petite openings hardly perceived from within, it is just some small differential inflexions of the folded material that reveal their vanishing point. Unfolding then means insulting and damaging the forms. A consultant and a communication expert who try to force transparency, or a coach who, using scientistic shortcuts, wants to bypass one century of human sciences, are not only wrong, but are offending the forms and their flavours.

Hence it is time, on the contrary, to detect inside a company these specific folds and to listen to what they have to tell us, precisely about this alliance between an esthetique and a performance. The Baroque fold then becomes the best concept to enable to think about what is happening to this economic century.